Los Angeles · Spring 2022
Billie × Nike at Goodwill
Goodwill has been part of our sourcing story since day one. So when the opportunity came to showcase reworked pieces alongside Nike and Billie Eilish — at Goodwill in Los Angeles — it felt like everything converging at once.
Nike asked us to build a capsule from donated, vintage Nike outerwear. The activation took place in a Goodwill and showcased the finished garments with the source materials they came from, side by side.
The message: every garment has the potential to be loved again.
The pieces shown that day are one-of-one — they'll never be re-made.
After the activation, Billie Eilish requested to keep one of our upcycled pieces.
